Phoenix Service Company’s Lead Volume Soars

When Penguin Air, Plumbing & Electrical reached out to Blue Corona (an EverService company), the company was on the verge of shutting down shop. Unproductive marketing investments and operational deficiencies resulted in declining revenue. The company needed a home services marketing expert to increase qualified leads and booked jobs – quickly. The Penguin team was severely lacking online visibility across paid and organic channels.

Penguin Air, Plumbing & Electrical launched a newly designed website built on Blue Corona’s search-friendly framework in August 2020. It also launched a new SEO, PPC, and Google Local Services Ads strategies.

Over the next two years, Penguin increased qualified leads 44%, captured more leads via EverService’s 24/7 live virtual receptionist solution, and turned around its declining revenue trends before selling to private equity.