Marketing Strategy Drives Explosive Lead Growth

Project overview

A residential plumbing company in Texas’ Bay Area sought to grow leads and revenue while reducing customer acquisition costs.


Alliance Plumbing


2020 to Current


The client presented three main challenges in early discussions with Blue Corona (an EverService company). The first being search visibility as they were nowhere to be found at the top of search engine results pages. Additionally, their advertising budget was continuing to increase every year, along with their costs to acquire new customers. And finally, lead conversion. The client’s customer service team was short staffed, and rushed from one phone call to the next. As a result, Alliance Plumbing was missing qualified leads and new sales opportunities.


A Digital Competitive Analysis surfaced many insights into Alliance’s current marketing performance and identified both short-term and long-term opportunities to increase the client’s search visibility. In partnership with Blue Corona, Alliance Plumbing launched a new, diversified marketing strategy that increased qualified leads 146% in one year.

Blue Corona’s data-driven marketing strategies, combined with EverService’s 24/7 live virtual receptionist solution, currently generate nearly 40% of monthly revenue for Alliance Plumbing.