Digital Marketing Strategy Drives Consistent Lead Growth
Project overview
Ohio HVAC, plumbing, and electrical contractor drives long-term growth; increases qualified leads 263%.
Client
Ohio HVAC Company
Year
2019 to Current
Challenge
The company sought a marketing partner who understood what it takes to dominate their local market online. Growing revenue was challenging, and partnering with an agency that specializes in home services marketing was mission-critical to the team to help them scale their business and drive consistent lead growth. They turned to Blue Corona to solve their top two marketing challenges: increasing qualified lead volume and growing revenue.
Solution
The company went all-in on internet marketing, launching a comprehensive strategy to maximize their online search visibility and leads generated from the web (Google Ads, Google Business Profile, SEO, Email Marketing, OTT, and more). Since 2019, they have increased qualified leads, on average, 63% year-over-year while driving 263% total growth in qualified leads.
In 2023, the company doubled down on their growth initiatives and implemented EverServices’ 24/7 answering services to book more jobs and maximize ROI from their marketing budget. In the company’s first month, EverServices’ answering services reduced their missed call rate from 25% to 1%, captured an additional 317 qualified leads, and generated approximately $280,000 additional revenue – without spending a dollar more on marketing.