Collaborative Growth Strategy for Personal Injury Law Firm

Project overview

A leading law firm in the Baltimore area sought a partner with true legal expertise to bolster staffing and maximize legal intake capture and conversion.


Maryland Law Firm


2022 to Current


The firm encountered staffing challenges as a result of the COVID-19 pandemic, hampering their ability to maximize lead capture from organic and paid advertising. To address these challenges and optimize their operations, they sought an outsourced solution and strategic partner. The ideal partner must be legal experts proficient in their case types, skilled in conducting efficient intake procedures, and with a reputation for providing a warm and compassionate experience to every prospective client. Additionally, they desired a consultative partnership with a firm that could offer guidance on revenue-driving strategies and enhancing caller experience.


The firm engaged in a partnership with Alert Communications (an EverService company) to develop a comprehensive strategy providing 24/7/365 live agent intake and mass tort services. These services were seamlessly integrated with their existing legal CRM platform. As part of its Account Management services, Alert delivered detailed reporting and analytics on campaign performance while identifying optimization opportunities. The partnership also involved ongoing quality improvement efforts through rigorous call evaluations and feedback loops.

In the company’s first three months on service, Alert's Intake Specialists captured an additional 1182 qualified leads. Today, Alert handles over 40 intake case types on behalf of the firm and secures an average of 540+ qualified leads per month.